The Man who created the Kiss Army logo
As I wrote in the intro for the the Dennis Woloch interview I have always been fascinated by all the design done for Kiss in the 70′s and 80′s. A time that everything Kiss related seemed to be real quality stuff when It came to design. I have always thought everything was done by Dennis Woloch. But I was wrong. So I must admit I have been wrong all the times I have been asked who made the Kiss Army logo. It wasn’t Dennis Woloch, It was Vincent DiGerlando.
It’s really cool to be able to present a new person in Kisstory. At least for me. The first time I heard about him was when Dennis Woloch mentioned him in the interview I did with him earlier this year. So It’s a pleasure to present Vincent DeGarlando who worked for Howard Marks Advertising as an Art Director.
Q. Please tell us a little about your background before you started working at Howard Marks Advertising.
Donʼt know how far back youʼd like me to go, but in retrospect, art and music have always been a part of my life. I was inspired by an artistic uncle, had an Italian mother that would sing to me, and my brother, and sister, also had an aunt that became a well known opera singer.
I grew up in a neighbourhood where doo wop groups such as the Plurals, and Frankie Valli and the Four Seasons were discovered. Did a lot of drawing, and painting during my early childhood while being encouraged by my grade school art teacher, who suggested that I attend Arts High School of Music and Art. After high school/college I had jobs in small studios, creating ads, working on magazine designs, creating some logos/letterheads, and doing a few illustrations.
Q. Did you know Dennis Woloch before you started at Howard Marks?
I first met and befriended Dennis Woloch in grade school. We both were fairly good artist, accomplished enough to pass the tests to be accepted in to Arts High School in Newark NJ, as well as have exceptional portfolios to get into Pratt Institute, in Brooklyn NY. Continue reading